Click Here for Japanese

Phone: 631-379-2583
Fax:      718-225-0855
Email:   michiko@japaneedsny.com

 

SUMMARY OF QUALIFICATIONS

* Over twelve years of experience in the fields of public relations, journalism, advertising, and Internet in Japan and the U.S.

* Involved in extensive public relations and advertising projects such as producing commercial films and promotional materials, coordinating media relations and special events, developing strategic marketing plans, and conducting media research.

* Coordinated development of various web sites both in English and Japanese. Work includes planning, marketing, writing content, coordinating designs, and promotion.

* Regularly wrote articles and columns for various Japanese publications based on research and interviews. More than 10 years of experience in translation in different industries.

* Understand the differences in cultural and business practices between the United States and Japan. Fluent in Japanese and English. Permanent Resident.

EXPERIENCE & ACCOMPLISHMENTS

Freelance Writer, Translator, and Coordinator
Apr 94' - Present

* As a freelance writer, I have written articles for various Japanese publications including "Best Flower Arrangement", "Corporate Communications Journal", "Creabeaux", "Come to America", "The NY Japanese Community", "Business Chance" and more. I have also translated a variety of articles, business and research documents, web content, publications, advertising and PR materials

* Completed marketing reports on the skincare and cosmetics industries. Work included research, translation, writing, and editing.

Planning Coordinator, Translator
Nikon Instruments Inc. New York
July 01' - Aug 03'

* Translated various documents including daily business correspondence, manuals, product specifications, repair reports, corporate and marketing plans, and more on a daily basis. Compiled monthly marketing reports on competing products based on online research as well as reports on sales statistics. Completed strategic research report on new technologies in the fields of molecular biology and microarrays.

Business Partner, Writer
Abyss N.Y., Inc., New Jersey
Nov 99'- Jun 01'

* Managed, planned, promoted, wrote, translated, and maintained web sites for clients in industries such as beauty and cosmetics, information technology, construction, and travel as a co-founder of the firm. Developed promotional materials such as corporate brochures and a multi-lingual CD-ROM.

Communications Coordinator
Kozue International, Inc., New York
May '98 - Oct 99'

* Developed its web site both in Japanese and English. Work included planning, marketing, translating and writing content, coordinating designs, and effectively promoting the site.

* Produced public relations materials such as a four-color brochure, spa service menus, press releases, press kits, newsletters, and flyers in both languages.

* Maintained solid media relations and successfully placed spa appearances in the media such as the Daily News, the Metro Guide Channel, Town and Country, Healing Retreats and Spas, Creabeaux, Body & Soul, Timeout New York, and more.

* Planned and handled advertising activities including print media, the Internet, and radio. Conducted research on the cosmetic and skincare industries.

Senior Account Executive
Nov '93 - Apr '98
Siegel Associates International, Ltd., New York

* Produced various public relations materials such as color brochures, promotional videos, pamphlets, newsletters, and press releases in both languages for various clients.

* Planned, coordinated and executed regular monthly seminars and annual events for a not-for-profit organization.

* Coordinated media relations including placing articles and setting up speech engagements.

* Conducted media research utilizing the Internet and on-line services. Analyzed and documented results in Japanese.

Editor, Marketing Manager
Jan '92 - Oct '93
U.S. Japan Publications Inc., New York

* Responsible for the publication of the "Directory of Japanese Affiliated Companies" including writing cover stories, editing, proofreading, layout, sales and marketing as editor-in-chief. Also managed the publication of the "Mini Apple Guide" including market planning and research, editing, advertising and sales promotion.

Account Executive
Apr '88 - Jul '91
Kyodo Advertising Co., Tokyo

* Conducted market research, formulated marketing plans, and developed and complemented various advertising campaigns.

* Involved in producing several television commercial films and print advertisements in newspapers and magazines. Coordinated production of posters, POP materials and product packaging.

* Involved in planning and executing a music concert tour across the country in order to increase awareness of client and attract their future sales force.

EDUCATION

Master of Arts:
Media Studies, New School University, NY (GPA=3.85)
May 2001

Graduate Certificate:
Media Management Program, New School University, NY
May 2001

Bachelor of Arts:
Economics, Gakushuin University, Tokyo, JAPAN
Mar 1988

SKILLS & INTERESTS

Language:
Fluent in Japanese and English

Skills:
Microsoft Windows, Microsoft (Word, Excel, Outlook, PowerPoint, Publisher), Photoshop, Macintosh, Group Wise, Word Perfect, Ichitaro (Japanese), File Maker Pro, Microsoft FrontPage, Ulead GIF Animator, HTML Programming, Dreamweaver

Interest:
Musical Instruments, Traveling, Reading, Music, Film and Art